OMNI launches fresh, new website

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New website has several new and improved features

PETERBOROUGH, Ont. – After nearly a decade of few changes The OMNIway launched a fresh, new look Dec. 1.

There are several benefits to OMNI Health Care’s revamped news website. With the changes the video content is now highlighted better, it has improved search functions and, perhaps most importantly in an age where people are increasingly using smartphones to access information, the site is now compatible with all mobile devices.

Patrick McCarthy, OMNI’s president and CEO, explains why the change was made.

“We look at our website traffic regularly, and it was clear that more and more visitors are accessing our site using smart phones and tablets; we felt it was important to make our website more accessible to the wider audience beyond traditional PC users,” he says.

“Our stories are important, and we’re also including more and more video stories and interviews.”

The WordPress platform the website uses also allows for multiple photographs to be posted with stories, a tremendous advantage given that the newsroom often receives several high-quality images for single stories. The former website only allowed for one photo to be posted per story.

The site is also noticeably colourful with OMNI’s corporate colours, blue and orange, prominent throughout each section.

Another noticeable feature on the new front page is access to a video series on Quality Matters, a program showcasing OMNI’s commitment to enhancing quality care in the organization’s 18 long-term care homes. There also links to OMNI’s Facebook page and Twitter feed as well as to job postings.

As with the former site, the revamped OMNIway is equipped with eSSENTIAL Accessibility, an app to help people with disabilities access information.

The site was designed by Axiom News, the media agency providing content for The OMNIway. One story is uploaded daily, Monday to Friday. OMNI and Axiom News have been working together on the news program since 2001.

If you have a story you would like to share with The OMNIway, please contact the newsroom at 800-294-0051, ext. 23, or e-mail deron(at)axiomnews.com.

If you have feedback on this story, please call the newsroom at 800-294-0051, ext. 23, or e-mail deron(at)axiomnews.com.