Alzheimer Society launches new fundraising and awareness campaign

The Alzheimer Society has rebranded its annual Coffee Break fundraiser and awareness campaign by launching the Social with a Purpose initiative this year, a move the charity says can help people and organizations create socially-distanced events while raising funds to help improve the lives of people living with Alzheimer’s disease and related dementia.

From singalongs to paint nights to making butter tarts, the Alzheimer Society offers a variety of ideas people and organizations can learn about in order to have their own Social with a Purpose event – and these event ideas can be hosted virtually using video conferencing platforms like Zoom or Skype to keep everyone safe during the pandemic.

“Social with a Purpose is a do-it-yourself fundraiser that promotes the importance of socializing, staying in touch, and building strong, positive relationships with your friends, family, and community,” the Alzheimer Society says on its website.

“As social distancing and physical isolation became a part of our daily routines, we began to understand the overwhelming feelings of loss and loneliness being separated from the community can bring us – feelings that people living with dementia experience in their normal, day-to-day lives.”

OMNI Health Care long-term care homes have been past participants in the Coffee Break campaign, and homes throughout the organization can contact their local Alzheimer Society branch for more information about hosting a Social with a Purpose event this September and October.

Given the large percentage of long-term-care home residents who are affected by Alzheimer’s disease and related dementia, OMNI has a history of supporting fundraising and awareness campaigns to help the Alzheimer Society and its branches.

September is World Alzheimer’s Awareness Month.

Click here to learn more about the Social with a Purpose campaign as well as to read about how you can host your own safe fundraiser.

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Alzheimer’s and dementia: keeping the conversation going during the pandemic

Alzheimer’s Disease International (ADI) is continuing its Let’s Talk About Dementia global awareness campaign as part of the 2020 World Alzheimer’s Month, with a large part of the focus being on keeping the conversation about Alzheimer’s disease and dementia going in the midst of the global COVID-19 pandemic.

September is World Alzheimer’s Month. ADI, a federation of Alzheimer associations across the globe, is working to raise awareness of the prevalence of the chronic neurodegenerative disease as well as trying to reduce its stigma.

According to ADI, more than 50 million people worldwide are living with dementia. That number is expected to rise to 152 million by 2050 unless risk-reduction strategies are created, ADI says.

Here in Canada, approximately 564,000 people are living with Alzheimer’s disease or related dementia, according to the Alzheimer Society of Canada. In less than 15 years, the number is expected to climb to 937,000.

Although the COVID-19 pandemic has created challenges for everyone, ADI notes on its website that it’s important to keep the conversation going.

“During the COVID-19 pandemic, it is more vital than ever that people continue to talk about dementia,” ADI states on its website.

“Talking about dementia helps tackle the stigma, normalises language and encourages people to find out more information, advice and seek help.”

ADI is offering a campaign guide on its website to help organizations and people spread the word about the World Alzheimer’s Month 2020 campaign.

ADI says people and organizations can also use social media platforms, such as Twitter and Facebook, to help raise awareness.

If you have a story you would like to share with The OMNIway, please contact the newsroom at deron(at)

If you have feedback on this story, please contact the newsroom at deron(at)

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