Alzheimer Society launches new fundraising and awareness campaign

The Alzheimer Society has rebranded its annual Coffee Break fundraiser and awareness campaign by launching the Social with a Purpose initiative this year, a move the charity says can help people and organizations create socially-distanced events while raising funds to help improve the lives of people living with Alzheimer’s disease and related dementia.

From singalongs to paint nights to making butter tarts, the Alzheimer Society offers a variety of ideas people and organizations can learn about in order to have their own Social with a Purpose event – and these event ideas can be hosted virtually using video conferencing platforms like Zoom or Skype to keep everyone safe during the pandemic.

“Social with a Purpose is a do-it-yourself fundraiser that promotes the importance of socializing, staying in touch, and building strong, positive relationships with your friends, family, and community,” the Alzheimer Society says on its website.

“As social distancing and physical isolation became a part of our daily routines, we began to understand the overwhelming feelings of loss and loneliness being separated from the community can bring us – feelings that people living with dementia experience in their normal, day-to-day lives.”

OMNI Health Care long-term care homes have been past participants in the Coffee Break campaign, and homes throughout the organization can contact their local Alzheimer Society branch for more information about hosting a Social with a Purpose event this September and October.

Given the large percentage of long-term-care home residents who are affected by Alzheimer’s disease and related dementia, OMNI has a history of supporting fundraising and awareness campaigns to help the Alzheimer Society and its branches.

September is World Alzheimer’s Awareness Month.

Click here to learn more about the Social with a Purpose campaign as well as to read about how you can host your own safe fundraiser.

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