Cruise night proves to be valuable fundraising, community engagement event


Pleasant Meadow Manor recently hosted a cruise night that saw 23 classic cars stop by the Norwood long-term care home.

Life enrichment worker’s first crack at event organizing pays off for Pleasant Meadow

October 1, 2013 — Deron Hamel

Life enrichment worker Tiffany Martell was recently at a car show and fundraiser in Warsaw, Ont., when she got an idea — why not do the same thing at Pleasant Meadow Manor?

She brought the idea to her manager, life enrichment co-ordinator (LEC) Chris Garden, who supported it, and on Sept. 18 the Norwood Cruisers brought 23 classic and antique cars and three motorcycles to the home for residents, their families, staff members and people from the community to enjoy.

The event, which Martell organized, was also used as a fundraiser for residents’ council. A barbecue, 50-50 draw and a silent auction raised a whopping $1,662 in just a few hours.

Garden attributes much of the event’s success to planning — and advertising. Her husband, who works as a mechanic in Norwood, spread the word to customers, and Martell created posters advertising the event. Even the local branch of the Royal Canadian Legion helped advertise the event, as did staff members, volunteers and families.

“The night was great; it was a huge success . . . and there was a great teamwork approach to make it happen,” Garden tells the OMNIway.

Garden also commends Martell for coming up with the idea and making it work.

“Tiffany did an awesome job,” says the LEC, adding it was Martell’s first time organizing a large event at the home.

Garden notes the event was successful in two ways. First, the money it raised for residents’ council will go towards meaningful programming. Secondly, there’s an important engagement aspect — the event brought Norwood residents to the home and proved itself once again to be a central spot in the community.

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